Snapchat’s “Animate It” and the Moment Text Started MovingSome updates arrive loudly. Big announcements. Big promises. Big explanations. This one didn’t. It showed up quietly, just before the holidays, when people were already slowing down. And suddenly, text wasn’t just text anymore. It moved. When typing...Jan 3, 2026·3 min read
Why Brands Keep Coming Back to Snapchat ARSometimes you don’t need reports, dashboards, or long presentations to understand what’s working. You just watch where people slow down. Not where they scroll endlessly.Not where they like out of habit.But where they pause for a second, try something...Dec 30, 2025·4 min read
December 2025, AR, and the Small Things People Actually Wanted to ShareDecember always changes how people behave online. There’s less urgency. Fewer announcements. More scrolling without intent. People don’t really want to impress anyone anymore. They just want to stay close. As this year came to an end, we started noti...Dec 30, 2025·3 min read
Snapchat Recap 2025 and What It Quietly Reveals About How People Really ConnectToward the end of 2025, something interesting happened. There was no big announcement. No pressure to post. No leaderboard asking people to compare their year with everyone else’s. Instead, Snapchat showed users something simple. A recap of their own...Dec 30, 2025·4 min read
How AR Can Drive Successful Campaigns for Your BrandWhen Traditional Marketing Just Isn’t Cutting It Anymore… When I first started using augmented reality (AR) in marketing, I couldn't help but feel excited by the possibilities. As a storyteller, the idea of blending the physical and digital worlds to...Dec 17, 2025·6 min read
Why AR is the Future of Brand StorytellingThe Moment AR Changed My Perspective on Storytelling When I reflect on my journey in the world of augmented reality (AR) and brand storytelling, there’s one project that completely transformed how I viewed connecting with audiences on a deeper level....Dec 17, 2025·6 min read
The Future of Retail: How AR Can Revolutionize ShoppingIt was only a few years ago when I was sitting at my desk, reflecting on how the world of retail was shifting. Traditional stores were seeing less foot traffic, and eCommerce was booming. But something about the rise of online shopping felt impersona...Dec 16, 2025·6 min read
