Some updates arrive loudly. Big announcements. Big promises. Big explanations. This one didn’t. It showed up quietly, just before the holidays, when people were already slowing down. And suddenly, text wasn’t just text anymore. It moved. When typing...
Some brands celebrate the holidays with discounts and banners. Dior chose something quieter. If you happened to be near certain Dior stores and opened Snapchat, the buildings didn’t look the same anymore. Snow began to fall. Lights started to glow. ...
Some movie campaigns disappear the moment the release weekend is over. Posters come down.Trailers stop showing up.The noise moves on to the next big thing. But Wicked didn’t do that. Long after people walked out of theaters, the world of Oz was stil...
Sometimes, the most effective marketing doesn’t ask people to look at a screen. It asks them to look up. That’s exactly what happened when Xbox and Snapchat introduced a Lens for The Outer Worlds 2 that worked by scanning the real moon. No banners. N...
Sometimes you don’t need reports, dashboards, or long presentations to understand what’s working. You just watch where people slow down. Not where they scroll endlessly.Not where they like out of habit.But where they pause for a second, try something...
December always changes how people behave online. There’s less urgency. Fewer announcements. More scrolling without intent. People don’t really want to impress anyone anymore. They just want to stay close. As this year came to an end, we started noti...
